The founders of the Gallery are the Valievs family: Raphael and Alyona. The idea of creation came to the founders during their numerous trips. In different parts of the world, they observed the same situation: reproductions of paintings hung on the wall of every hotel, where they lived. We should understand that a reproduction is a copy. If to speak about a copy, it always has a completely different energy and meaning unlike the original.

The Valievs thought about the idea that everyone could afford to buy a work of art.

«Why do people choose a copy? Maybe they don't expect that there is a choice? And what if we give people the opportunity to get acquainted with new works. Maybe these pictures would be painted by unknown and young artists but these works would be original? Moreover, we would give people the opportunity to get acquainted with the authors who create these works. This idea would help to find out from the author himself what the author was inspired by and what meaning he wanted to express».